Hazel’s Hot Dogs

When Target sells a hot dog costume for newborns and your one-month old daughter is in need of a Halloween costume, there’s only one decision to make. And that’s the story behind Hazel Shea’s Hot Dog Stand.

From designing the identity, to creating the uniforms and hand painting the signage, it was all done in between endless diaper changes and sleepless nights. Just in time for Halloween. If there was a costume contest, Hazel surely would have won.